Our Story

We are a 100% vegan, cruelty free and zero waste beauty company. 

 Flawless was born in 2016 after their founder set out to purchase a set of makeup brushes that were of a professional standard, affordable and cruelty-free. Most makeup brushes had one or two of these factors but never all three.

After learning that many brushes are manufactured with cruelly farmed animal hair, she designed and created her own line of brushes, with high quality synthetic hairs, bamboo handles and recycled aluminum. In a further aim to protect the environment from unnecessary waste, each brush has been designed to last for many years.

With a growing concern of the effects of climate change, plastic pollution and the impact these have on our wildlife and ecosystems, we launched our zero waste range of skincare products in 2018. Our aim is to remain as environmentally friendly as possible. We do this through the following initiatives:


  • Zero Waste and Plastic Free: every product is carefully designed and manufactured with the environment in mind. We only use product and postal packing that can be reused or composted. 
  • Handmaking our Products: All of our skincare products are formulated and  handmade by our small team at our purpose designed laboratory in North Wales. We don't outsource any of our manufacturing, in order to minimise our carbon footprint.
  • Keeping it Vegan and Cruelty Free: Every aspect of the Flawless brand has a strong focus on the protection of animals. We never use any ingredient, raw material or source from suppliers who are not dedicated to this.


All of our products are zero waste, cruelty-free, vegan and have been approved by PETA.



Our Values
Our name is 'Flawless' because we truly believe that beauty is flawless when it's vegan and kind to our environment. This is why we often use the name 'Flawless Vegan Beauty'. 



My Flawless Ltd, Unit A14 Bersham Enterprise Park, Wrexham, LL14 4EG
Registered Company Number: 10160023
VAT Number: 371729577